Simone Falk von Löwis of Menar has been responsible for public and press relations at the IWM since November 2018. She manages the exchange of information to interest groups and to the broad public. For this purpose, the PR department identifies the most important news of the institute’s activities and provides cross-channel communication content. Media representatives are supported comprehensively by the press and public relation department of the IWM in their reporting – on request with the mediation of scientists from the Institute for interviews or background discussions.

The former journalist and author of books draws on many years of experience in press and public relation work. Amon other things, she was responsible for the trade press work of an international automotive supplier and the business communication of a Danish producer of medical technology, shaping the corporate identity and the public image of the organisations.